Value
driven creative
since 2006.

Berlin · Bernbach. Executive Creative Director Top 10 CD — Lürzer's Archive ’20

Scroll · 7 selected films

N° 01 / Seven films

N° 01 — Film 2023 · Bernbach.

Bring Back
the Energy.

Client Volkswagen ID. GTX Director Jakob Grunert · Zauberberg

Story

An elderly woman sells her beloved Golf — and rediscovers her spark behind the wheel of the all-electric ID. GTX. CDs Heitor Buchalla & Chiara Chessa. DOP Jan David Gunther. Soundtrack DaHouse.

2M+ views in 24h 200K+ likes Zero media spend Trending IG & TikTok

N° 02 / Seven films

N° 02 — Film 2022 · Leo Burnett

The Spider
& the Window.

Client Samsung Galaxy S22 Ultra Role Creative Direction · Concept · Art Direction

Story

A small spider falls in love with a phone she sees on the wall opposite. The S22 Ultra's lens cluster, mistaken for eyes, sets a tender story in motion — and a tear at the end.

2× Cannes Gold Cannes Silver D&AD Yellow Pencil D&AD Graphite ADC NY Gold 5× ADC DE Gold + 14 more

N° 03 / Seven films

N° 03 — Film 2023 · Bernbach.

Dry
Cleaning.

Client Volkswagen Touareg Director Kay Kienzler · Film Deluxe

Story

Opportunistic dry-cleaners try to ambush a tight parking spot. The Touareg has other plans. CD & Concept Heitor Buchalla. DOP Roman Müllegger. Music Johannes Repa.

Lürzer's Ad of the Week The Drum Ad of the Day W&V Ad of the Day

N° 04 / Seven films

N° 04 — Film & Campaign 2022 · Leo Burnett

The Truth
Wins.

Client Reporters Without Borders Press Forbes · NYT · Fast Company

Idea

RSF turned state-run lottery numbers into access codes for independent journalism. Authoritarian regimes broadcast the gateway themselves — every winning draw became a key past their own censorship.

Cannes Silver Cannes Bronze Eurobest Gold 2× LIA Gold 3× Clio Silver + 11 more

N° 05 / Seven films

N° 05 — Film & Launch 2023 · Bernbach.

ID.7
World Premiere.

Client Volkswagen ID.7 Format Global launch · 17 markets

Idea

A world premiere where the car arrives behind a curtain of camouflaging projection — the ID.7's electric architecture writes its own light show before the body is ever revealed.

Cannes Lions Shortlist 17 markets simultaneous CES Innovation Award

N° 06 / Seven films

N° 06 — Social Film Samsung · TikTok

#FlipAus.

Client Samsung Galaxy Z Flip Role Creative Direction · Art Direction · Execution

Idea

A TikTok campaign celebrating Samsung's foldable display. The phone became a stage with a branded effect — built with Germany's biggest TikTokers to engage an entire generation in expressing their freak-out moments.

TikTok-native Top creators in DE Branded effect

N° 07 / Seven films

N° 07 — Film & Platform Samsung · Cheil

Design Your
Time.

Client Samsung Gear S2 Role Conception · Creative Direction · Art Direction · Execution

Idea

For the Gear S2 launch, we made every minute of the day unique — the world's first user-generated watchface. German audiences and influencers submitted thousands of individual watchfaces within days.

Red Dot · Best of the Best D&AD Graphite Pencil Golden Award of Montreux ADC DE Bronze 5× Cannes Shortlist iF Design Award

N° 08 — Selected prints WebGL · Auto-play

The Prints.

Serif TV · Drive More · Split Buildings · Milk & Honey — drifting through depth.

Scroll over · Spin gallery

Twenty years.
Hundreds of prizes.

Over two decades, work made under Thomas's direction has been recognised at every major international award show — from Cannes Lions to D&AD, Eurobest, Epica, ADC and Red Dot. A short ledger.

0International awards

0Cannes Lions recognition

0Studios in two decades

0Lürzer's Top CDs ’20

About · Berlin · Open to talk

A leader, not merely a boss.

Currently

Executive Creative Director at Bernbach. since July 2022. Twenty years of advertising experience across art, design and computer science.

Recognised

D&AD London Judge 2026.
One of the world's Top 10 Creative Directors by Lürzer's Archive in 2020.
Grand Prix and Cannes Gold Lion Winner.

Driven by

Simplicity over complexity. Cross-pollination over silos. Curiosity over comfort. Mentoring exceptional teams to do their best, bravest work.

Philosophy

01 / 06

I believe great work happens when we trade complexity for simplicity, when we trade ego for collaboration, and when we trade fear for curiosity.