Design Your Time
For the launch of the new Samsung Gear S2, we made every minute of the day unique. Introducing the world’s first user-generated watchface.
Through Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watchface for every minute of the day. Everything was allowed. Within just a few days, thousands of watchfaces were submitted.
Cannes Lions
5x Shortlist
D&AD
1x Graphite Pencil
iF Design Award
1x Design Award
Art Directors Club Germany
1x Bronze
Watch the Case
Red Dot Design Award
1x Best of the Best
Golden Award of Montreux
1x Gold
Art Directors Club New York
1x Bronze
1x Merit
MY ROLE
Conception
Creative Direction
Art Direction
Execution